Branding
They say the logo is the single most valuable asset that a brand possesses. I believe in that. In these days of generic logos bought for 5 dollars in via various websites, I remain staunchly old school. I’m a fan of classic logos like Coca-cola, Nike, Jack Daniels, Louis Vitton, Channel and so many others. I try to emulate these haloed logos. I understand the client’s business, study competition and then spend days trying to create a logo that truly captures the soul of the brand. After all, like I said, a logo is the single most valuable asset of a brand.
