Packaging
If your brand is not visible in a store shelf, it is not going to be purchased. Period. Such is the importance of packaging. The ideal pack should stand out without being cheap and loud. It should be colourful without being flashy. It should say (not shout, mind you), ‘Pick me up’. Above all, it should be the brand’s eloquent sales representative in a crowded store. It is with this philosophy that I approach packaging. It’s the hard way, but for me the right way, the only way.
